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5 B2B Digital Marketing Strategies For Health And Well-Being Businesses
The health and wellbeing industry is in top demand, especially when one considers the events of 2020. In a post-covid world, these two segments of a crucial industry will achieve top billings. This is a given! How does a person involved in the health and wellbeing business tackle this opportunity though? And what opportunities do digital marketing strategies provide, especially in a B2B space?
We cover this and a whole lot more in our article below as we highlight 5 B2B digital marketing strategies for health and wellbeing businesses.
Connecting via LinkedIn
Social media sites have become a great way to informally and formally get in touch with clients, especially in B2B. The business networking site LinkedIn, in particular, makes for an excellent avenue to focus on in. This is a site that hosts the profiles of numerous companies and employees around the world. In a recent study, it was found that over 80% of all business leads that are generated in the social media space come from LinkedIn alone. We would suggest that you minimize your efforts on other social media giants and hone in your sights on LinkedIn alone. It’s a great way to interact with other companies in your segment. You can also use the sight to direct prospective profile viewers towards important pieces of information related to your company. LinkedIn is also the place to be if you want to stay relevant and post precise and meaningful content.
Going Research Heavy
There is tons of valuable data available in the market currently that can help you maximize the efforts of your business. Using data analytical tools is extremely effective in a consumer-driven industry such as healthcare. You can utilize data generated from consumer usage in your industry in order to predict trends in your business. By staying one step ahead of the demand curve, you not only make your customers happy but also improve goodwill in the long run. It’s also important to utilize the data effectively once you have invested in it. A part of the process here would involve communicating the data effectively with relevant members of your organization. Only when the data is properly understood by all parties involved can its potential be fully maximized.
Focus on Personalisation
Micro-targeting is a relatively new strategy that’s known to be effective at a B2B level. You can utilize data to focus specifically on target markets in order to maximize your results. Once you have a specific audience in mind, you can further fine-tune the timing and relevance of all your content and engagement. This will allow you to create the most focused and effective marketing measures possible for your industry. It’s a general rule of marketing that content needs to be relatable to the audience. This measure maximizes on the relatability in order to best connect with the audience members.
Staying in the Loop
It is vital that you keep up with the current trends of your industry and utilize this information when communicating with the customer base. Whenever you post on social media sites or on your own blog/website, the type of content you create should be right up there with industry leaders. Focusing on clickbait information is a short term option but does not create credibility in the long run. Instead, audience members want to hear from organizations providing valuable and relevant content, especially in the healthcare space.
The last, but not the least step you can take to utilize digital marketing in the B2B space is created and or have interactive content. Ease of accessibility is a key priority for audience members and one sure-fire way to do this is by creating your own app. If you can’t invest in one, have a team of content specialists who can create engaging and interactive content for your audience.