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5 Digital Strategy Tips For Health And Wellness Marketers
It goes without saying that globalization has cast more and more people into a sedentary working lifestyle. Obesity, cardiovascular diseases, depression and anxiety are a common few among the new illnesses that emerged recently. This forced the immediate growth of the health and wellness market which helped millions worldwide with their personal issues and dilemmas.
Health and wellness marketing is an ever-evolving industry which encompasses various fields like nutrition, weight management, self and body care etc. Be it through social media, YouTube ads or even campaign newsletters, it has reached each of us at some point in our lives. So it’s no secret how exactly massive this market’s reach is. After all, it is a £3.09 trillion churning industry with wellness alone contributing to 5.3% of the global economic production.
It is competitive out there. So do check out these 5 digital marketing strategies to up your game.
1. Map your potential clients.
As a budding/experienced health and wellness marketer, it is always important to know where your enterprise would benefit the most. This means locating potential clients, traffic, channels and source online. Mapping users who engage in similar content as yours is a great way to expand the client base. This will reveal the significantly high behaviour flows and traffic in some areas while relatively less in certain other areas. Using this data, endorse your health and wellness ads intelligently.
2. Optimize your social media presence.
The age of blogs and newsletters are long gone. Now is the time for you to brush up your Instagram, Facebook and Twitter handles because, believe me when I say this, the largest number of vulnerable patients sit online. So, redirect your ads towards a target audience online. Ensure you create an interactive social media presence because no one would be curious over a dead page. Engage with followers and offer lucrative deals and coupons. Always be aware of the current health and wellness trends online and incorporate those with your marketing. Remain consistent with posts, tweets, stories and reels and don’t dump.
3. Influence influencers.
Influencers are advertisements themselves. Most of the online public tend to act more upon the words of their beloved, down-to-earth influencers than celebrity endorsements. Influencers are actively consistent, opt for an affordable lifestyle and are quite relatable to normal people. Due to which they have a devoted yet small fan following base. So, if you want to market your health and wellness regime/product, first try running it by a few micro-influencers.
4. Endorse live video advertising.
Statistics show that 82% of online users engross in video advertisements more than posters and banners. This is simply because live videos contain some emotional content that rings true for many people. Let’s not forget the fact that it is also more entertaining than normal text ads. It could also be because video ads are played right in the peak time of channels, YouTube streams or Instagram/Snapchat stories which are hard to skip by. Either way, live video ads are a great way to convert your audience.
5. Email marketing.
Lastly, we address the ancient elephant in the room. Emails and newsletters. Even with social media completely taking over all forms of communication and advertisements, the average open rate of emails for health and fitness brands is 21.48 %. This is not a small percentage when compared to 7 billion people on this planet. So don’t forget your roots and go back to delivering a personalised call to action emails for your subscribers. Also, remember to optimize your emails for smartphone readability ease.