SEO Significance for Small Businesses

SEO horror stories aren’t uncommon.

We have seen businesses spend thousands of pounds on SEO strategies and fail miserably. They did not see an improvement in their ranks or generate leads.

Mitigating risks with an understanding of how Google works is essential.

By the end of reading this article, you shall have proper knowledge about SEO and realize its importance for your business.

Experts from People First Marketing, an SEO agency in London, are here to help you!

Defining SEO and Explaining How it Works

SEO or Search Engine Optimization is the course of action that you take to make changes on your website so that at the end of the day, you get more un-paid organic traffic from SERPs.

Several aspects, including the content, technical architecture, backlinks, etc. are all an integral part of your SEO activities that will impact your rank.

Every change that you make on your website is going to be with the intention of getting your website to show on the first page of a search engine results page.

Now, search engines aim to find the most relevant content to show to their users that are high quality. Through a process of scanning and crawling, search engines match keywords and find the specific information you’re looking for.

The more a website is user-friendly, the higher a search engine will rank it.

Through SEO, brands can make sure that their website ranks higher on the SERPs. After this is made possible, your visibility will increase considerably, and more potential customers will reach out to you.

A reputed SEO agency in London can do wonders for you.

What are the Factors and Impacts of SEO?

Google has a thing with not giving away details of the algorithm they use to rank sites.

So, experts create a deep understanding of their own to determine some of the factors, including off-page and on-page SEO, that make a difference in the site rankings.

  1. On-Page SEO
  2. Every element that you and your team have a complete hold over on your website is known as the on-page SEO factors. Aspects including your site’s HTML are considered here.

    So what exactly can be counted as on-page SEO factors? Here’s a list:

    • Meta Description is a short description with a few sentences that are used by search engines and humans to check if the page is relevant to what was searched. The right amount of detail should be provided with a keyword to ensure that the reader understands what’s going on.

    • Internal Links can search through your website better when pages have been linked together wherever necessary. Say you’ve added your product/service page link to your blog, you might have a higher chance of showing up on SERPs.

    • Title Tag is for search engines to read and understand what the page contains. With a length of 70 or fewer characters, you must include a keyword.

    • Sub-headings are used for both readers and search engines. With the use of H1, H2, and H3 tags, the content becomes easy to read and go through.

    • Alt Tags and Image Name are used to name images with keywords, so that show up on the SERPs. Search engines will be able to index your images better.

    Let an SEO agency in London take care of your on-page SEO needs. You may see better results sooner.

  1. Content Marketing
  2. One of the primary aspects of having an appeal as a brand or business has to be through the kind of content that you post. Search engines and users should be able to connect with your content.

    Quality and relevancy are two of the primary aspects that need to be considered when posting content on your website. Along with that, you shall see an increase in the number of visitors when the content is engaging and effective.

    Create varied types of content so that it is appealing to both the search engine and users. Try focusing on the following types of content creation:

    • Social media content

    • Infographics and other visuals

    • In-depth tutorials and guides

    • Audios and videos like podcasts and webinars

    • Articles and blogs

    • Whitepapers and e-books

  1. Off-Page SEO
  2. Contrary to what on-page SEO means, off-page SEO is related to all the aspects that you have no control over how your website will rank on SERPs. This does not mean that you cannot make changes to see an improvement in the same.

    Let’s take a look at the factors that impact off-page SEO that an SEO agency in London will be able to help you.:

    • Backlinks are a great way to build long-lasting relationships with your customers. Make sure you’re not spamming sites since such a move could have you get banned.

    • Trust is a factor that every search engine will consider before it decides to rank your business website. Legitimate sites and ones that show authority are considered to be trustworthy.

    • Social signals like shares and likes are essential for off-page SEO as more and more people will begin seeing your content.


Now that you have enough information about SEO and how it works, you should be able to make changes on your website that will improve your SEO.

Search Engine Optimization takes its fair share of time in showing its impacts, so you won’t see the results of your efforts within a day or two.

It takes months of effort and making a series of changes before a newbie gets the hang of it.

This is why you should consider hiring digital marketing professionals. It is understandable that you may need help with SEO so ensure substantial online growth of your business.

People First Marketing is one such digital marketing solutions provider in the UK. We aim at delivering excellent approaches that ensure your growth in your industry. As the name suggests, we put people first in all our efforts, and we value digital marketing. We, an SEO agency in London, would encourage you to join hands with us and see us uncover endless possibilities when it comes to your digital success. Talk to our experts now!