social media dos and don'ts

Each day, more than a million people are browsing on social media.

Around three billion people are active on social media globally. Last year, 366 million people joined a social media platform. Hence, more than a million new people are joining social media each day.

90.4% of millennials are active users of social media.

Marketing on social media platforms will help you to connect with your consumers, increase awareness about your company, promote your products or services, boost your sales and generate you leads. For a startup firm, a distinct marketing strategy is essential to gain a position in a competitive market. Social media platforms can help your startup company reach your target audience and help in generating more revenue. People First Marketing, a social media marketing agency in London, can help drive traffic to your website, increase sales and build or grow your brand in the market.

In this blog, we will cover what can be the do’s and don’ts for your startups and tips for your business to survive in the COVID-19 pandemic

A startup company would require guidance on how to incorporate social media marketing strategies for the long-term growth of the company. People First marketing, a contemporary social media agency in London can work with you to grow your business. Read on to know some of the practical do’s and don’ts while implementing social media marketing strategies:

social media for businesses


1) Select appropriate social media channels

Figure out which social media platforms your target audiences are on. Also, at what time of day they are most prominent on social media. Matching the tone of your content to the proper social media outlet is imperative for success. Facebook, Instagram, Twitter, Pinterest all have their specialties. So, it is vital to post the right content on the right social media marketing channel.

2) Complete and update your social media profiles

It is significantly essential to fill all the details on your social media profiles. This will have a good impression on people about your business. A complete and recent profile will be helpful for users to get the proper details for your company.

3) Ensure that your personal and business accounts are separate.

When building a business brand, it is recommended that your personal and business pages are on different social media accounts. This practice would help your clients know about your business blogs on your business page only, which shall highlight your professionalism. For instance, a link to your recent blog post should be from your business page only and a video of your pet playing should come from your personal page.

4) Post regularly and thoughtfully

Regularly posting videos or blogs will show that your business is active and will attract more clients. Depending on your business or industry, you should post content at least twice a week.

Remember that your content speaks about your business. Whatever you post should highlight the goodwill of your business so you should be careful in posting content. The content can be on recent topics related to society, environment, finance, etc. You can also try live videos or interactive polls to engage your target audience.

5) Interact with your audience

It is essential to interact with your followers. A social media marketing agency can show you ways of interacting with your audience. Interacting with the audience will build a connection and eventually, the audience would develop trust in your brand. Answering questions from the audience, mentioning or tagging, using hashtags, posting links of your homepage or blogs will market your brand well in the market. 73% of marketers believe that selling their brand on social media has been beneficial for them.

6) Be visual

Tweets that feature images or videos get 150% more retweets than before the outbreak. For industries like architecture/interior design or real estate which relies on visual impact, marketing on social media platforms shall encourage consumer engagement.


1) Avoid showing your neediness

Don’t always ask your Twitter followers to “please retweet,” or beg your Facebook friends to “like” your page every week. You can convey messages regarding your brands or business but pestering them to promote for you might not be a good idea. Build healthy relations with them instead.

2) Inappropriate hashtags

Don’t turn every word in a post as a single hashtag. When used correctly, hashtags will increase your online visibility and followers. When used in excess, it looks spammy and becomes ineffective.

3) Don’t share the same message repeatedly

It’s lazy and in poor taste to take the same social post and continue to share it over and over again on the same networks. Try rewording it or using a new images rather than reposting the same message.

4) Never share without researching

Many businesses have mistakenly shared information that hasn’t been adequately vetted and turned out to be untrue or was shared by a company or person with a shady past. This will develop a lack of trust with your audience.

5) Don’t automate without analysing

If you’re using the same content across your social channels, take the time to change the tone of the message to match the network. Based on its intended purpose and audience, write social media messages for different mediums.

6) Don’t choose quantity over quality

Brand awareness and growing your brand is a long-term process. Therefore, try not to get caught up in the numbers game. A higher follower count doesn’t mean your business will become more profitable. Focus on the quality of the followers than quantity. For instance, if you have 1000 twitter followers and half of them are in spam accounts, then your content is delivered to an audience that doesn’t exist.

Henceforth, stress less on your number of followers and focus more on the type of content your target audience likes.

By now, you might have an idea about what social media marketing you should adopt and what you shouldn’t. A client-oriented social media marketing agency like People First Marketing can reduce your stress and free up time for you to work on other areas of your business by dealing with your digital marketing strategies for you.
Looking at the current crises, COVID-19, which is affecting businesses globally. Are you scared about how you should sustain your startup firm in this pandemic? Well, People First Marketing, a preferred social media marketing agency in London has solutions for you in this epidemic.

Quick facts regarding the impact of COVID-19 on social media platforms

  • Internet Traffic is up by a massive 50% according to Akamai and peak loads are twice as much as last year.
  • 18-34 years of age group are the most active ones on social media.
  • WhatsApp, Facebook and Instagram saw a 40% increase in usage since the hit of the pandemic.
  • Instagram and Facebook Live views are increasing 2x every week.
  • 80% of the consumers in the UK say they are more active on social media since the outbreak.
  • 97% of people are using social media for more than three hours a day.
  • Media and finance web traffic are massively up.

There’s more attention online than ever before. You can follow effective social media marketing strategies as explained below:

Social media marketing strategies for startups in COVID-19

  1. Actively respond to customers’ queries and concerns in this pandemic-hit situation. This is the time when you can grab the attention of your audience by offering useful and thoughtful tips to your target audience who are struggling in this crisis. For instance, M&S showed their support with marketing campaigns on Twitter by providing advice to stressed parents who are homeschooling their kids, to people who might be suffering from anxiety and loneliness.
  2. It’s time to empathize with people. For example; enormous discounts are given to NHS staff by food brands, such as Leon. Leon created a hashtag #FeedNHS and set up a platform for people to unite and help people at the time of the crises.
  3. You can show your concern in the pandemic by making it convenient for older people. Spotting an opportunity to protect the vulnerable, supermarkets such as Tesco took to their social channels to share their message that they’d reserved time in the day precisely for the elderly to visit their stores to stock up on provisions.
  4. You can choose online streaming such as Instagram and Facebook Live, to entertain your followers at home.
  5. Offering free apps and classes. Many online apps and masterclasses take to Facebook Live, YouTube channels, or Instagram to provide their services free of charge.
  6. Businesses such as hairdressers, barbers, beauty therapists and other services have also adopted a gift card or voucher scheme to help ensure there is cash flow to the business at a time when their physical shops are closed.
  7. Promoting social distancing messaging. This would show your awareness in this global crisis just like Audi. Four-ring logo of Audi was separated in a GIF on their Instagram channel, accompanied with a message to “keep distance”.
  8. Providing services to your customers at their doorstep. Deliveroo announced across their social media channels that they would be offering contact-free delivery in a bid to reassure their customers that the risk of contact with their driver would be kept to a minimum.
  9. Free digital tools. Spotting the opportunity that many working within marketing will be forced to work from home, some industry tools such as Loop11 extended their services and made some add-ons entirely free for existing users.

Many of these tasks are vitally important to the long-term success of your business, but they tend to get put on the backburner. So, pick a few and take the benefit of this unique opportunity to dive in and get your marketing working done right.

People First Marketing, a preferred social media marketing agency in London, has your back when it comes to social media marketing strategies, we’ll prepare your business to thrive in this pandemic and post-pandemic as well. Contact us to know more about our services!