Mobile Application Development

A website is basically the initial point of any digital marketing strategy. All of your marketing strategies would fail to be successful without an informative website. Having a web address that customers find relevant, factual, unique and user-friendly should be a priority before branching out to other channels.
Developing a website isn’t a piece of cake as you require knowledge, technical skills, marketing tactics and experience to create a convincing website for your target audience.

In the COVID-19 scenario, startups are struggling to hold their position in the market as the pandemic has majorly impacted the cash flow of businesses. In this situation, your website needs to be optimised across mobile devices as people are highly engaged with their mobile devices.

What is the first thing you do in the morning when you wake up? Don’t you check your mobiles in the initial few minutes?

According to a study, 69% of mobile users check their devices in the first five minutes of waking up in the morning.

Check out the blog to know the main reasons for websites to be optimised across mobile devices.Additionally, strategies for web design and development to battle against COVID-19.

Read till the end as People First Marketing, a solution-oriented web development agency in London has some intriguing stuff to share:

Why is it essential for your website to be optimised across mobile devices?

  • Improve user experience
  • We have often faced a situation in which a friend sends us a link through a text message or email, and when we open the link on our mobile device, we are presented with a jumbled load of unorganised content. If a user can’t easily browse and read the content of your website on a mobile device, then it is difficult to convert that visitor into a customer. According to a study, 60% of mobile users have encountered problems when browsing websites that have led them to abandon the page.

  • Increase in website load speed
  • People are busy with their lives, and they want things to be done as fast as possible. As the saying goes, – ‘Time is money.’ Mobile website users can abandon a web page if it takes more than 6-10 seconds to load. A website which isn’t mobile optimised will perform very slowly on your mobile device, or it may not load at all. On the other hand, a mobile-friendly website shall load quickly as the code is structured in a way compatible with mobile devices.

  • Increase average time on a website
  • If a user can easily navigate your web pages and the content is written mobile-friendly, then that would increase the chance of converting visitors into customers. It is vital to hold the attention of your visitors on your website, especially on mobile devices as on this medium visitors can easily get distracted through text messages or phone calls compared to your site on a browser.

  • Improve mobile SEO
  • It is recommended by Google that webmasters should build their sites as responsive. Still, if that isn’t an option, they prefer your business makes a separate HTML website for mobile users. This will increase the chances of your site to rank well in Google mobile search results.

  • Cut-throat competition over competitors
  • When your website is fully optimised on mobile devices, then it keeps you a step ahead over your competitors. According to a survey on 200 retailers, 1/3rd of the retailers’ websites didn’t have a mobile-friendly website.

    People First Marketing, a web development agency in London, has some Quick Tips with Statistics on how your website design can help you in boosting up your traffic and sales in COVID-19:

    • Ensure that the navigation of your website makes it suitable for your visitors and easily lets them switch between the tabs.

    • It is vital to make your device mobile-friendly. According to the study, 52.2% of web traffic comes from mobile devices. Therefore, you need to make sure that your website is easily operable on mobile devices.

    • Ensure that you have a well-designed logo and a design that reflects your brand.

    What basic steps should be followed to make your website mobile-friendly?

    1. Make your website responsive
      A responsive website means mobile-friendly web design that immediately adopts the size of the device. In other words, it automatically adapts the layout and adjusts content that can perfectly fit the screen. Visitors can easily access your website without zooming in or out or side-scrolling within their mobile devices. A web design agency efficiently uses web design tool to make responsive websites.
    2. Make content readily available for visitors
      Some people are willing to read the content at the same pace as they read on their computer while some of them want to learn faster and more efficiently on their mobiles. Survey to know the information visitors are looking for your mobile-friendly site. You can make FAQs easy to find and navigate to on a mobile device.
    3. Remove Flash
      It is an SEO mistake to use flash throughout your website. The reason is it can slow down the load time of a page; there are many browsers or devices in which it doesn’t work at all. Most of the mobile users have Android or iOS devices which don’t support flash. Hence, you may miss out on potential clients if you use Flash animation for your website.
    4. The buttons’ size and font size should be large enough for your mobile
      When operating a smartphone, small buttons are hard to deal with when trying to click buttons with your fingers. If the buttons are close enough, then visitors might end up clicking on some other button which can irritate them. Similarly, the font size should be large enough to be visible on mobile devices (at least 14px) on your webpages. Thus, ensure to have appropriately placed larger buttons with standard font style and average font size.
    5. Compress images and CSS
      Speed is more essential on mobiles. You can do this by compressing anything that takes up a lot of space and slows the loading time, such as high-resolution images and CSS. A web development agency, like People First Marketing, can serve your right.
    6. Collaborate with AMP
      AMP (Accelerated Mobile Pages) project is an initiative by Google that helps to increase website rendering on devices. There is a standard AMP cache URL format that a publisher must follow, and all AMP-optimised websites are distinguished with a little bolt of lightning that represents their lightning-fast load time. Google surveys have shown that sites created with AMP load between 15%-85% faster than non-AMP versions on mobile devices.
    7. Can easily switch to desktop view
      Some of your visitors may prefer the desktop version of your website. Ensure that you can serve their preferences.
    8. Perform mobile testing regularly
      This is an essential step to keep a check on your website. Browse your site on your phone and tablet and spend some time to see if anything’s hard to see or difficult to do. Consult a web design agency in the UK who can guide you with the process rather than doing it by yourself.

    Even if you are doing it the right way, yet it is necessary to check the optimisation of your website on mobile devices.

    People First Marketing, a web design agency in London, has some web design and development strategies for small businesses during COVID-19:

    • This is the time to Revamp your website and make modifications in the web pages like the “about us” or products/services pages. Refer to your old blog posts that have lost their uniqueness, relevance; moreover, look for any other changes that need a second look as per the current situation.
    • Put a pop-up box or banner on the homepage of your website to know remedial measures your company is taking during COVID-19 for the safety of your customers and employees.
    • Ensure that your website has high-quality links. This is essential as Google decides on the links that show the relevance of your content. Quality links and backlinks improves the visibility of your website.
    • Update blogs on your website related to safety measures, emergency numbers, and guiding people in this epidemic which shall show your considerate approach towards them. Though be careful with language and avoid giving misleading content like promising them that ‘this or that’ would prevent them from the virus.
    • You can post motivational or entertaining videos to encourage your potential customers—additionally, sharing your ‘product making’ videos and delivering services with safety measures.
    • Keeping alert messages on the homepage regarding your emergency services and working hours shows your alertness and increase the faith of your client for your brand.
    • People are eagerly looking for ways to shop online rather than in-store to curb the disease from spreading. Hence, try to sell your products on websites by getting E-commerce sites which can be quick, secure, accessible and available 24/7.

    We will take care of the hassle and complications involved in building a user-friendly, high-traffic web page. We understand that you are new to the business and to compete with the market; you need a promising website to build your brand awareness and increase sales.

    Contact us and get our representative in touch with you who shall help you in providing detailed information about our services.