website designing for startups

“The first impression is the last impression”

Just as the phrase says, your website forms the first impression of your company. Hence a good website becomes an essential part of any business. An attractive website grabs the attention of the users.

Startups, most importantly, need a good website design as they are new in the market and lack customers or clients. A website is the first place where people will go to find out about your business and the products or services you are offering. Also, if you have goods to sell, people prefer to shop online. This is why companies must have a modern and mobile-optimised website offering their products and services.

A good website design has the potential of making a startup appear like a more successful company with innovative ideas.

Let us elaborate on the importance of website designing for startups:

Customer communication

Users on your website can easily reach out to you with the help of live-chat boxes. Live chat boxes are pop-ups on your website and enables your customers to start a chat with you regarding your brand, company, products or services. This technique connects you with your customers without the need for email communication. It is a personal, convenient and quick way to interact for both company and customers across devices.


A good user experience (UX) design can make or break a website. Your website should be user-friendly across all devices which will improve the customer experience. These days people are more inclined towards using their mobile devices than laptops or computers to research a company. Hence, having a mobile-friendly website becomes an essential factor when you create your website.

It seems both tempting and easy to create your own website. But you need a professional to get things technically right behind the scenes. We are a web design agency that are proficient in designing innovative and technically well-optimised websites.

Saves money

One of the big advantages of designing a website is that it helps you cost-cut and saves you time. You don’t need to worry about the overheads of a shop or equipment. For a startup business, it can be challenging to invest money at an initial stage in a physical store. Hence, you can take control of your business with the help of digital marketing services and spend less money on designing an attractive and welcoming website to grab the attention of the audience to run your business.

Increase organic traffic

Digital Marketing is a very efficient way of driving traffic to your website. There are different mediums for marketing your products via the internet. Advertising on the internet will help you grab the attention of your target audience by advertising your brand, products and services on different websites and on social media.

Brand awareness

If you are a start-up company, you are new in the market. Therefore there are already successful competitors who are ahead of the game. If we get your target audience to repeatedly see your brand, you will become memorable. For this, a good website with a consistent brand image will set an impression about your brand in the market. We, as a web design agency can assist you in the design of your brand-focused website to increase your brand image in the market.

Uploading products on the website

To generate good revenue, you need to make sure that your employees are well-trained in uploading products on the website, checking the availability and various other sales factors. For this, coordinate with your website designers rather than learning how to do this yourself.


Nothing can be better than earning the trust of your customers or clients. When your customers build good relations with your company and have faith in your brand, they will become loyal customers and come back for repeat business. An appealing and informative website will increase the credibility of your brand in the online marketplace.

Things a good website should have:

  • Match design elements throughout the page. Font and bullet styles and size should be consistent throughout the page.

  • A perfect colour combination attracts more and more users.

  • A website should seem informative, engaging and creative.

  • They are updated with news, updates and promotional offers frequently.

  • Accurate brand details and services provided.

  • The website design should align with your business goal. For example, if a company is selling baby products, then the website design should be fun and playful to grab the attention of the users.

Wrapping up!

A modern and well optimised website is essential for start-ups in order to make the business successful. An attractive and innovative website will help in boosting sales which will increase revenue for a successful business. We are living in this digital era, and in this fast-paced life, people prefer to research on the internet before purchasing. Hence, even the smallest or the newest businesses need to adopt the digital trend.

People First Marketing is a customer-centric web design agency in London. We strongly understand the importance of a modern and user-friendly website and can create one that is appealing and well optimised for success. Contact us to know more about the website designing services we offer!