Did you know?
Google processes over 3.5 billion searches per day. The volume of Google searches grows by roughly 10% every year, as per Internet Live Stats.
These numbers are enough to understand why SEO (Search Engine Optimization) is vital for all businesses, including start-ups. It’s an integral and powerful tool to build a successful startup from the ground up.
With the competition soaring in from all angles, businesses are struggling to bring the desired level of growth into their operations. All the small companies and start-ups need to make an impact on keeping their business sustainable.
Not forgetting the current scenario due to the corona pandemic, Internet-based businesses are facing a crisis owing to the absence of employees, supply chain management issues, etc. This is a situation where in you need to manage your business through the use of digital marketing and stand above the competition by choosing us a preferred SEO agency in London we only use data driven decisions for the best possible results for all of our clients.
This article provides you with a few tips to survive the COVID-19 pandemic. Before that, we’ve scouted 7 reasons why SEO should be a priority for every startup.
7 reasons signifying the importance of SEO in your business
Helps to collect customer behaviour dataEvery start-up should conduct search engine optimisation research to know the preferences of their ideal customers. When you’re starting your business, you don’t have much data about what your audience is searching for online. SEO allows you to accumulate all the data over time to help you in the long run. Using SEO tools, look for words or phrases your target audiences are using to conduct searches. You can also conduct your own Google searches and add-in words related to your industry.
Enables higher traffic and conversion
SEO facilitates start-ups to get traffic that can potential lead to better conversions and revenues. Experts also advise start-ups to create powerful SEO strategies, along with keeping a hold of Google’s best practices. It’s better than spending money on social media advertising and other alternative marketing tactics. Ranking for particular keywords that aren’t very competitive, for example (long-tail) these type of keyword’s can benefit you for better organic traffic.
It’s an affordable choiceSEO provides you with some free tools like Google Analytics, Google Search Console; these should be incorporated in your business from the start. Using Google Analytics, you can see what users are doing on digital media. While the Google Console shows you what was searched and how your visitors ended up coming to your website.If you’re looking for professionals to help you, then look out for us a preferred SEO company based in London.
Provides brand positioning for the long termKeeping an eye on trending keywords and specific phrases used to find your services and your competitors too. Today people use voice searches to find things instead of relying on grammatically incomplete phrases—search engines, like Google help in recognising patterns and in changing their priorities accordingly.Now that people are using their smart phones frequently, you need to have your site’s mobile version optimised and ensure it is running smoothly to stay ahead competition. By doing so, you will be able to restructure your SEO strategy to adapt your content and approaches to preserve your position in the SERPs.
Aids in making business decisionsCustomer behaviour data can be used in critical startup actions like creating strategies, reshaping decisions, launching products or services, and other business decisions. The main focus should be on identifying your customer and deciding on how to convert them. Later, you can vertically integrate your users by creating specific click funnels to target a particular audience.
Google optimising strengthens consumer trust and valueUsing SEO, start-ups can build long term relationships with the potential audience using minimal efforts. Your audience can start trusting your brand once your business shows up on the search results. With time, your company starts building credibility, which in turn may generate good revenue.Visitors may also sign up for your newsletter to get daily alerts and discounts. This automatically builds intrinsic value for the consumers who are willing to trust your brand and your business.
SEO optimisation aids in building your audienceAdvertisements deliver short term results for a high price, while SEO helps businesses with the content they want. SEO is a long-term process that builds an audience over time. Better your content is, the stronger your SEO will become with time. It’s because more and more sources start linking with your website, and Google rewards you for providing quality content.SEO constantly needs upkeep since it’s continually updating its algorithms, which may affect your business. To avoid this, it’s important to stay up to date with the latest SEO trends.Our economic situation is extremely venerable at this present moment, with coronavirus becoming a global pandemic. This is the time to strengthen your online presences, to see your business ranking higher on Google.Majority of world is working from home; the content has become even more essential as businesses are focusing on bringing their results higher on SERPs using quality and consistency. Make sure you rely on us, a preferred search engine optimisation (SEO) agency in London.
When businesses are moving ahead with their SEO efforts, you should not lack at any point. As you keep going, we bring you 7 ways how SEO can help your business to survive during this pandemic.
7 SEO tips that can be used during the COVID-19 pandemic
Conduct interviewsYou have an ample amount of time in hand. Use it well by understanding and connecting with your audience through telephone/video calls. You can have a friendly chat by asking them about their current wellbeing and how they are dealing with COVID-19.
Perform mini audit of your websiteConducting a full-fledged end-to-end content auditing can take too much time and effort. Instead, you can run a mini audit to track your success. Thoroughly check your content and analytics to know how well your company is doing in terms of SEO.Prepare a checklist of all the content present on your website and take the time to evaluate every piece. Analyse their performances, conversion rate, and see if you need to rewrite or update some of them.
Reach out through webinarsWebinars are taking the world of online marketing by storm with every marketer conducting webinars to educate their audiences.This is the best way to connect to the world via video seminars. Try to gather more people over the web and take this opportunity to educate your target audience.Industry stats further suggest that about 73% of B2B marketers and sales leaders use webinars to generate quality leads and prospects.
Gather testimonialsThis is a nice way to show credibility, be it text, video, or audio-based. Ask your customers, clients, or employees to create testimonials and post them on your website and social profiles.Testimonials mean positive ratings and reviews. It has a positive impact on your customers and lures them to follow you. This will help in creating long-lasting relationships with your audience and would make a strong impact on your prospects.Here, along with fulfilling client projects or achieving customer satisfaction, you also need to focus on solving clientele problems after accomplishing the project or delivering the goods and services to yield more and more positive ratings and reviews.If you need any help, then join hands with us a professional SEO company in London
Update your business on local SEOSince people may have some free time spare, they may stumble upon your brand and look for you on local SEO through business listings. If you’re working from home, then you should add your residential address and update your office address accordingly.By doing this, you’re building trust and providing all necessary comfort to your audience.
Expand your networkNow is the best time to approach potential bloggers and influencers related to your niche. These individuals may help you escalate your online presence; you can ask them to mention you in their blogs and on social media to acquire high-quality backlinks to grow your business.You need to be careful while choosing your influencers. It’s important to reach them through a step-by-step manner to make the best opportunity.
Don’t let your relationships sufferSEO is about building new relationships with like-minded people online, along with keeping your existing customers. As a company you are responsible, to inform your customers about your approach, strategies, and methods while fighting this global pandemic.You can’t afford to lose contact with your customers. Turn this as an opportunity to show people how you are planning to deal with this.
We at People First Marketing are a preferred SEO company in London owned by two families, which provides completely tailored and well-optimized digital marketing services to local as well as nationwide clients. We have contemporary solutions for all your digital needs, including social media marketing, paid advertising, website creation and more. Get in touch with us and let’s start our journey together!