We take care of your Digital Marketing Strategy - PFM


August 3rd, 2022 calder-b-ahll22kzdje-unsplash

In this blog you’ll find out more about what our digital marketing strategy looks like and how we aim to gain more exposure for your business.

At People First Marketingour core values are integrity, enlightenment and compassion and we make sure these come across in everything we do, bringing these ideals to the digital marketing sector. As a result, our digital marketing strategy is transparent, multi-faceted, effective and puts your needs at the core of our campaigns. And not only that, we make sure you approve every step of our digital marketing strategy, from content and copy to social media templates and video content to webinars. In this blog, we’ll take through each step of our digital marketing strategy, creating an omni-channel campaign that will take your business to the next level.

Content marketing encompasses online content such as blogs, articles, product pages, services pages and much more. At People First Marketing, we offer an Interview Exploration session in the early stages of your partnership with us to capture information about you, the company, your products and/or services. Our marketing team and copywriters will then use the recording and transcripts to produce social media video content, emails and blog articles for the upcoming months. After gaining your approval, we’ll then have a meeting to discuss our content plan and publish them.

Email marketing is a great way to keep in touch with your client base and keep your business relevant. We offer automated email workflows & email content (scheduled for you) and website & email blog content for 6 months, all written by our copywriters. These emails are a way for you to get your message and products/services across to your subscribers, so we’ll work closely with you to make sure your branding and personality come across in the best way possible.

In this day and age, social media marketing is a powerful tool and one that keeps evolving with the times. Our team is experienced in utilising key social media platforms such as Instagram, Facebook and Twitter. We are able to create social media content tailored to your brand and manage your social accounts to gain you maximum exposure. We have a variety of social media templates for you to choose from and we can then begin to start creating 6 months worth of social media for you. We’ll also make sure that you have the skills and knowledge to manage your social media accounts so that after your partnership with us ends, you can continue growing your social media presence.

Facebook ads are integral to a digital marketing campaign, and we’ll be using them to advertise your webinar event and business. We’ll create multiple Facebook Ad campaigns and, after gaining your approval, the Facebook Ads will be published and they will drive your target audience to the webinar landing page so that they can register for the event. On a regular cadence, we will analyse the FB reports and landing page traffic information to understand where we are being successful so we can optimise the campaign accordingly.

One of the more technical sides of our digital marketing strategy includes search engine marketing, which our team is highly experienced in researching and utilisng. Essentially, search engine marketing, or search engine optimisation (SEO), is researching keywords that rank high on Google and embedding them into your website to make sure you can be found when people search your business. We’ll audit your website and then research keywords relevant to your business that we can use when creating content and copy for your website.

Finally, we offer to create, launch and host webinars and events for you all with the aim of gaining exposure for your business. In your fourth month with us, we’ll have a meeting to discuss your webinar event. In the lead up to the event, we’ll create webinar reminders emails for your subscribers and promote the event on platforms such as Instagram, Facebook and Eventbrite. And in your final month with us, the webinar takes place with our full support! We will co-host and manage the event for you! The webinar is the perfect opportunity to introduce your brand and services to your target market and you will generate sales and exposure from the event.

We really believe our digital marketing strategy is a recipe for success, putting your needs at the heart of an effective and comprehensive marketing campaign. If you’d like to find out more about what our strategy looks like or have any questions about a particular part of strategy, then don’t hesitate to get in touch with us!

People First Marketing

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